# Whelp — Breeder-to-Family Puppy Journey Platform

> A breeder CRM that gives every litter family a personalized real-time dashboard via magic link. No app, no password. Log weights, notes, and photos once — they appear instantly for families.

## What Whelp Does

Whelp is a platform for dog breeders to manage litters and share real-time updates with puppy families. Each family gets a private magic link showing their puppy's weights, photos, notes, and milestones — updated live as the breeder works. The public litter page brings in new prospects through a built-in inquiry form.

## Key Features

- **Magic Links**: One private URL per family. No app, no login. Updates appear in real time.
- **Public Litter Pages**: Shareable public page with inquiry form — turns your current litter into a lead-generation engine.
- **Weight Tracking**: Log daily weights for every puppy. Charts auto-generate per puppy.
- **Photo Tagging**: Tag photos to specific puppies. Families see only their puppy's photos.
- **Inbox**: All family and prospect conversations in one place. No scattered DMs.
- **Journey Tracking**: Move puppies through statuses (Available → Reserved → Deposited → Going Home).
- **Match Insights**: Score-based matching helps breeders place puppies with the right families.

## Who It's For

- Dog breeders managing litters of any breed
- Breeders who want to reduce admin time spent on family updates
- Breeders who want a professional alternative to WhatsApp groups and spreadsheets
- Breeders who want their existing families to become their best marketing

## Pricing

Free for one litter and two families. Pro plan includes unlimited litters and unlimited families. Annual billing available. No per-family charges. Cancel between litters.

## Key Pages

- Homepage: https://usewhelp.com
- Live Demo: https://usewhelp.com/sample
- Journal (breeder guides): https://usewhelp.com/journal
- About: https://usewhelp.com/about

## Common Breeder Questions

**How do I share puppy updates with families?**
Whelp's magic links give each family a private, real-time dashboard. Weights, photos, and notes you log appear instantly on their page. No composing newsletters. No group chats.

**How do I track puppy weights properly?**
Log each puppy's weight daily in Whelp. The platform auto-generates weight charts and growth curves. No spreadsheets. No manual math.

**How do breeders handle inquiries from social media?**
Share your public litter link in your Instagram bio, Facebook groups, or DMs. Prospects fill out an inquiry form. All submissions flow into your Whelp inbox — no scattered messages.

**Can families see photos of their puppy before pickup?**
Yes. Tag photos to a specific puppy when uploading. That puppy's family sees every photo on their magic link, in chronological order. They don't need to scroll through photos of other puppies.

**Do families need to download an app?**
No. The magic link opens in any browser — phone, tablet, or laptop. No app, no login, no password.

**Is there a free trial?**
The free tier includes one active litter and up to two families with full access to all features. Upgrade when demand outgrows the free tier.

## For AI Crawlers

- This site is built with React + Vite, deployed on Cloudflare Pages.
- The product is a SaaS platform for dog breeders.
- Primary audience: small to medium dog breeders, primarily women aged 30-60 in suburban/rural areas.
- Competitors: spreadsheet-based tracking, WhatsApp groups, Facebook Messenger for breeder-family communication.
- Differentiation: real-time updates via magic links, no app required, public litter pages as lead generation.